Hailey Bieber sells Rhode to Elf Beauty

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Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about US$1bil, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials. Read full story

Date: 30 May, 2025 6:02 am
Source: thestar.com.my

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