Labubu and beyond – Decoding the rise of China’s ‘IP economy’

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BEIJING: Until this year, few could have anticipated that a quirky, toothy plush doll would capture the hearts of social media users worldwide and ignite a global shopping frenzy. Labubu, created by Chinese toymaker Pop Mart, is becoming a new icon in the “intellectual property (IP) economy,” a thriving sector within China’s dynamic economic landscape. Read full story

Date: 1 July, 2025 6:02 pm
Source: thestar.com.my

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